In this day and age, it seems that everything
is being digitized - even your business’ signage. This is to your benefit, as
digital signage offers many capabilities that a traditional sign just can’t. If
you’re on the fence about adding a digital signage strategy to your business,
we have a few reasons to consider it a viable solution.
In order to share information with your
audience (or in other words, your business’ patrons) you need to grab their
attention first. Studies have shown that digital signage outperformed other
media types in catching a viewer’s attention. Additionally, you may just not
have room for all the displays you want to share. Digital signage allows you to
better capture a viewer’s interest and better notice the message(s) you have
Makes Your Audience More Patient
Sometimes in business, you have to stall for
time. If you understand what it is your audience is looking for, you can use
digital signage to capture their attention by showing them exactly what they
want to see - or at least a message that will interest them. Essentially, you
can use your signage solution to distract your audience long enough for you to
do what you need to do.
While the equipment needed for your digital
signage may be a large up-front investment, it may ultimately save you some
capital in the form of reduced costs over time. Look at it this way: if you
aren’t using digital signage, you’re likely using traditional signage. As a
result, you’re purchasing a new sign each time you want to change what your
sign says. Apart from the occasional software update, the only thing you have
to do to change your digital sign is to update the image it will display.
This saves you money, both in material costs
and in time spent updating your signs. Ultimately, it will pay for itself
The best part, you don’t necessarily need to
implement one of the fancy signage solutions designed for this purpose. If you
have a television with the right inputs and a nice-looking stand, you have all
you need to start experimenting with digital signage.
For more useful business solutions to help boost your operations in one way or another, reach out to Emerge by calling 859-746-1030, and subscribe to our blog!